Founder track record · before thebrandmark.in
BYJU’S
- Sector
- EdTech · Sales excellence
- When
- 2019 – 2021
- Refund rate
- 4% vs 13% national average
- Website
- byjus.com ↗
(01)The challenge
A refund rate 3× better than the national average.
Grow paid conversions and territory revenue, including through the COVID-19 move to remote selling.
(02)What we did
Three moves.
01
Sell to keep
Consultative selling that turned free users into paid subscribers who stayed.
02
Coach the team
Coached BDA teams and tightened processes to cut turnaround time.
03
Hold through remote
Kept conversions steady in a cold-calling model while working remotely.
(03)Results
Four numbers.
01
+17%
Territory revenue
02
40%
Lead conversion
03
10 → 7
Days turnaround time
04
Top 200
Pan-India salesforce
These results come from the founder’s leadership role at BYJU’S, before thebrandmark.in.
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Diluar Nursery →