Founder track record · before thebrandmark.in

Unacademy

Sector
EdTech · Regional growth
Where
West Bengal
When
2024 – 2025
(01)The challenge

Exceeding admissions targets across West Bengal.

Grow admissions by 40% across the region’s centres within a single cycle.

(02)What we did

Three moves.

01

Activate schools

UNSAT scholarship-test activations run through school partnerships.

02

Go hyperlocal

A playbook for each centre, matched to local student profiles, with BTL ground campaigns.

03

Tighten the team

Better coordination between managing partners and ground teams.

(03)Results

One cycle, three numbers.

01
103%

Of admissions target in one cycle

02
80+

Schools activated

03
8,000+

Qualified student leads

These results come from the founder’s leadership role at Unacademy, before thebrandmark.in.

(04)Get the playbook

Get this playbook for your brand.

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