Founder track record · before thebrandmark.in
FIITJEE
- Sector
- EdTech · Test prep
- Where
- Dhanbad, Jharkhand + National (Mumbai)
- When
- 2023 – 2024
- Website
- fiitjee.com ↗
(01)The challenge
From 7 to 121 students in a Tier-2 market.
A near-dormant centre with 7 students, no infrastructure and full P&L accountability in a Tier-2 city.
(02)What we did
Three moves.
01
Build the centre
Faculty hiring, academic operations and the admissions funnel, built from scratch.
02
Go to market
Integrated ATL, BTL and social campaigns, plus school partnerships across Jharkhand. Ad spend moved from newspapers to Meta Ads, with a GTM playbook for each centre.
03
Unify the CRM
Salesforce CRM rolled out across 50+ centres and 1,000+ associates nationally.
(03)Results
Twelve months, three numbers.
01
17×
Enrolment growth in 12 months, 7 → 121 students
02
~40%
Admissions growth, Mumbai
03
50+
Centres on unified CRM
These results come from the founder’s leadership role at FIITJEE, before thebrandmark.in.
Next
Unacademy →